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9 Easy Steps to Improve Your Marketing

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Increase Sales & Improve Business Performance

Follow these steps to help improve marketing for your business.  

The very definition of marketing is putting your target audience and potential customers at the heart of everything you do. 

 

This requires insight, research and an open mind. 

 

You may be the boss of your own business, but it’s your customers that count.

Audience in Lecture

Audience, audience, audience

Illuminated Rock

Start With Why

'Why' your business exists is much more important that what you do and how you do it.

Discovering and understanding 'why' your business exists will open up new ways of communicating with your potential customers and will give you a clear point of difference from your competitors.

Marketing and Advertising exist for only two reasons: to increase sales and improve business performance.

Always keep your focus on what you want to achieve.

The Wall of Ideas

Start With The End In Mind

Image by Hanson Lu

Be Salient & Different

In a marketing world full of clutter and alternatives your business needs to be top of mind (awareness) and it needs to stand out from the competition.

Marketing and Advertising are part art, part science. Marketing science is one of the most powerful tools you’re probably not using. 

 

Did you know social media ads have the lowest ROI of all media channels? Your won’t see that on Facebook.

*Source: IPA Binet & Field

Science Lab

Science

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Learn From Your Competitors

Learn what your competitors are doing and learn from their sucesses and mistakes. 

Competitive analysis is the single quickest way to learn about your market and how to succeed.

Business improvement and success is a continuous and evolving process. Marketing is no difference, test and learn your way to better performance and results.

Math Notebook and Calculator

Test & Learn

Brainstorm

Focus on Running Your Business

Your business needs you looking at the big picture not stuck in the weeds.  Your business needs you doing what you do best.

 

Delegate what can, buy-in what you can’t. Avoid organisational drag. Act like a boss.

Even the newest start-up or smallest business creates a huge wealth of data.  Understanding what data is available and what insights it provides will fuel your marketing and business performance.

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Data

How We Do It

Analyse

Plan

Transform

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