9 Easy Steps to Improve Your Marketing
The very definition of marketing is putting your target audience and potential customers at the heart of everything you do.
This requires insight, research and an open mind.
You may be the boss of your own business, but it’s your customers that count.
Audience, audience, audience
Marketing and Advertising exist for only two reasons: to increase sales and improve business performance.
Always keep your focus on what you want to achieve.
Start With The End In Mind
Be Salient & Different
In a marketing world full of clutter and alternatives your business needs to be top of mind (awareness) and it needs to stand out from the competition.
Marketing and Advertising are part art, part science. Marketing science is one of the most powerful tools you’re probably not using.
Did you know social media ads have the lowest ROI of all media channels? Your won’t see that on Facebook.
*Source: IPA Binet & Field
Learn From Your Competitors
Learn what your competitors are doing and learn from their sucesses and mistakes.
Competitive analysis is the single quickest way to learn about your market and how to succeed.
Business improvement and success is a continuous and evolving process. Marketing is no difference, test and learn your way to better performance and results.
Test & Learn
Even the newest start-up or smallest business creates a huge wealth of data. Understanding what data is available and what insights it provides will fuel your marketing and business performance.