Kings Of Diamonds Case Study

The Brief

Kings of Diamonds is a bespoke jewellery retailer based in London’s historic jewellery quarter Hatton
Garden. They wanted us to help with their paid search campaigns to ensure that they were getting
the best return for their investment.

What We Did

We undertook a full under the bonnet check of their pay per click advertising campaign. We
restructured their Google Ads account and made sure we applied the best practice pillars of PPC
including audience and keyword research, quality score assessment and ensuring continuous testing
and tracking of results.

The Results

As a result of our PPC MOT King of Diamonds’ website traffic increased by 5.1%, optimisation was up
25% and click through rate was up 20%. Most importantly their return on ad spend was up 13%
giving them the confidence to increase their monthly paid search budgets significantly.